I am in the minority.
In 2009, just 0.7% of people looked at websites on their phone.
Time travel nine years to 2018 and that figure has rocketed to 52.2%.
Just to be clear that means that all over the world, more than half of all web traffic happens via a mobile phone, tablet or ‘phablet’. That’s the love child of a phone and a tablet for those lucky enough not to know. It’s not a word I plan to use often.
Joking aside, this transformation in web traffic trends has clear, concrete ramifications for website design.
If you want your website to work it needs to be designed for a mobile phone and stretched for larger screens. Not carefully created in all its 17” glory, then shrunk to fit a small screen.
Up until a year ago, ‘responsive’ websites were the future. They had fancy ways of making the design change to look good on a small screen.
But in 2018, Google decided that wasn’t enough. They now rank websites based on a ‘mobile-first’ index.