Statistics aside, think about how you walk through life. Design is all around us.
It affects our decisions without us even realising and can be as simple as a colour choice.
In his best-selling second book Blink, Malcolm Gladwell used 7UP lemonade to test his design theories.
With the standard green label, tasters praised the lemon and lime flavour. When he added 15% more yellow to the design, testers reported a stronger lemon flavour.
The contents of the bottle had not changed.
We decide how we feel about products based on how they look.
When it comes to marketing, design is key to selling what you do and what makes you stand out.
It can convey the personality of your business through the font chosen, through the style of photography you use, through your logo.
When it comes to websites, people are more likely to trust well-designed sites.
It is often the first chance people have to judge your company, and they will make up their minds in way less time that it takes to form the question, “What do I think?”
Even in our insta-world, good design is also a way to make your company memorable.
Picture the Nike swoosh. From north to south, east to west, most people in the world would recognise the company from that swoosh alone without the need to see the company name.
It is a simple shape, not much more than a tick. Yet within that logo, you can read, “Movement, speed, grace.”
The logo alone is also valued at $26bn.https://en.wikipedia.org/wiki/Swoosh
Not bad for something the graphic designer was paid $35 to create.
At Oak Creatives, we might charge you a bit more than £35 for a new logo. But we can guarantee our design will help you sell what you do.