Image shows - At Oak Creatives we are passionate about great design.

Why great design matters

"Design is not just what it looks like and feels like. Design is how it works." Steve Jobs, co-founder of Apple Inc.

Design is not just for the Apple’s of this world or international catwalks, it informs our consumer decisions every day. Design sells. Great design sells more. Here’s why…

Admittedly, we are a bit biased about design at Oak Creatives. We love a good font and don’t get us started on logos.

But, design matters.

Don’t just take our word for it. 

People who know their design stuff, found that design doesn’t just matter – design sells.  

  • Over a decade, shares in design-led businesses outperformed the FTSE 100 by more than 200%.
  • For every £100 a business spends on design, turnover increases by £225.
  • Companies that add value through design don't need to compete on price as much as others.

Statistics aside, think about how you walk through life. Design is all around us.

It affects our decisions without us even realising and can be as simple as a colour choice.

In his best-selling second book Blink, Malcolm Gladwell used 7UP lemonade to test his design theories.

With the standard green label, tasters praised the lemon and lime flavour. When he added 15% more yellow to the design, testers reported a stronger lemon flavour.

The contents of the bottle had not changed.

We decide how we feel about products based on how they look.

When it comes to marketing, design is key to selling what you do and what makes you stand out.

It can convey the personality of your business through the font chosen, through the style of photography you use, through your logo.

When it comes to websites, people are more likely to trust well-designed sites.

It is often the first chance people have to judge your company, and they will make up their minds in way less time that it takes to form the question, “What do I think?”

Even in our insta-world, good design is also a way to make your company memorable.

Picture the Nike swoosh. From north to south, east to west, most people in the world would recognise the company from that swoosh alone without the need to see the company name.

It is a simple shape, not much more than a tick. Yet within that logo, you can read, “Movement, speed, grace.”

The logo alone is also valued at $26bn.https://en.wikipedia.org/wiki/Swoosh

Not bad for something the graphic designer was paid $35 to create.

At Oak Creatives, we might charge you a bit more than £35 for a new logo. But we can guarantee our design will help you sell what you do.

Image shows - Oak Creatives co-founders and directors, Sian Lewis and Saskia Snel.

About Us

We are two friends. A creative director and graphic designer, Saskia Snel, and Sian Lewis, a content strategist and commercial copywriter. Together we provide joined-up marketing so that every word and every image tells the story you want your customers to read.

hello@oakcreatives.co.uk